You also need to consider compositions, which bring their aesthetics to the table. If you are optimizing for both, then chances are high that you would have to prepare different screenshots for either one. Since stats reveal that users tend to look at only the first two screenshots, then it’s best to make sure you use images of your app’s main features for them. You may need to go through App Store or Google Play guidelines for specific requirements as well, to avoid encountering hurdles during verification.Īlso, take note that the limit to the number of screenshots you can include in the App Store and Google Play are 10 and 8, respectively. It’s best to showcase a full range of features, especially the most pertinent ones. The content of the screenshots, its size, and even the number you include can impact conversion. Since the end goal of visual optimization is to raise conversion, it’s also important to know the factors that ultimately affect the latter. Main Screen Orientation Factors that Affect Conversion and How to Optimize for Them The downside of a portrait orientation is that it can be a double-edged sword as displaying too many images might end up overwhelming the visitor.Stats show that portrait galleries tend to have 13% more engagement than their landscape counterparts.The same three screenshots will be displayed. This same benefit extends to when iOS or Play Store searches are performed.In most, this is beneficial, especially as users tend to want to spend as little time as possible looking over what an app offers. Three images or one video and two screenshots will be displayed, giving visitors a better overview of your app’s features.As a con, the landscape orientation tends to require the user to spend too much time and effort just going over the images and video you include.Landscape galleries, based on data, tend to enjoy a significantly higher 24% install rate. ![]() The relative size of the image makes it easier to grasp the visitor’s attention and allows him to focus on it, without being distracted by other images or videos.It’s a given as a portrait is virtually incompatible with such apps. The majority of mobile games are played horizontally so it’s often recommended for game owners to choose landscape. ![]() Only a single screenshot or video is displayed at a time, but it is relatively wider and larger. ![]() Key Differences Between Landscape and Portrait Orientations Landscape This shall be followed by a guide for your complete reference. That said, it also won’t hurt to know the exact factors that divide landscape and portrait orientations, particularly its pros and cons, so you’ll be able to construct a more substantial App Store listing checklist and for your app to adhere to Google Play guidelines as well. At best, the answer is determined by the app itself. It may seem like a mundane problem, but the answer to it is rarely simple, and arriving at the most appropriate one can certainly give that much-needed conversion boost. And, as any mobile app marketing company can attest, one of the most important aspects of visual optimization is deciding whether you will opt for landscape or portrait as the primary orientation for rendering your app’s screenshot gallery and preview video. After all, the latter primarily deals with conversion, which determines the success of your entire campaign. Visual optimization is as equally crucial to any ASO strategy as traffic acquisition.
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